How to Convert Visitors into Customers Using a Landing Page

Earlier, in an article about how to set up a money-making machine, I wrote in a part of it that I know a website that has 7,000 unique visitors a day. This website has dedicated a part of its website to the online sales of a series of products, but with this large number of visits, almost 10 of those visitors have purchased products daily. People are shopping.

Where is the difference? 

Why did this happen? (Incidentally, I had designed both of those websites myself.) From the first day it was designed, the first website was not supposed to sell products at all, or the store was not discussed at all, but on the second website, real human website traffic is the art of turning visitors into customers was used. Part of the process involves design time and the programmer and designer of the site, and a large part of it depends on the webmaster and owner of the website, and on the second website the director of the online store enjoyed the art.

Conversion rate, like website optimization, is a broad term known as Conversion Rate Optimization. In other words, the conversion rate can be equated to ROI or Return on Investment, which in the business world means the rate of return on investment.

One of the processes of earning money from the visitor after determining the idea and implementing it is to try to increase the conversion rate.

The idea of ​​making money:

There are many ways and means: from placing banner and click ads on the site to directing users to other sites and receiving a percentage of them; But these methods are not very appealing, and sometimes even reduce your credibility among users, some of which you may miss.

In the following, we will explain in detail the different modes, but before that, let us divide the websites into three different types from three different perspectives in this article:

Turn the visitor into a source of income

The Art of Turning a Visitor into a Customer: As mentioned, part of this art is related to the designer and programmer of your website, and part of it is related to the webmaster. Here, because our audience is webmasters, not programmers and web designers; So we avoid talking about what a programmer should do and what to consider to increase the rate of conversion of visitors to customers because an experienced programmer knows what to do well in the professional design of online stores. But we are talking to webmasters and businesses. How to earn money from visitors to their site in any situation: be a store, be a regular website, be a service website. The important point here is that we do not want to talk about increasing site traffic in this article, but we assume that there are a lot of visits to your site and now we want to turn them into customers or sources of income.

How to monetize our site visitors? The art of turning a visitor into a customer is true when your site is an online store and you offer products or services for sale. Did Buy website traffic or Did the visitor make money?

You must first discover the idea of ​​making money from visitors, implement it on your website, and then work on how to encourage more visitors to buy or use non-free services. The process of persuading more users than all visitors to buy is called "conversion rate increase."

So, we need to define a conversion rate increase: "Processes that cause more visitors to the site to become customers and buy from your site are called conversion rate increases." "The higher the number of purchases than the number of visits, the higher the conversion rate."

1- There are some types of online store websites that want to sell products, their purpose and product are clear.

2- The second type is ordinary websites that have not had a sales department yet, they have nothing to sell, but the number of visitors is high, and they like to earn money from these visitors. Now in different ways, which we will examine below.

3. The third type of websites is related to factories, production and service units, shops and various examples of such businesses that have a physical existence and also have a website. In such cases, users can be encouraged to use their services or products, which is also a kind of great advertising for their business.

So, the idea of ​​making money in this article is specific to the second type, which you will read in the description section of the second type.

We will now explain these in detail. Our main focus is on the second type, because the purpose of this article is also related to this type.

The first type: If your website is in the online store category, converting visitors into your own source of revenue is automatically done on your site because the nature of online stores is the same, but you may have high traffic but low sales; So you need to consider the reasons why such a situation can occur. You can check the causes of such a situation by visiting the link Why in online stores, even though we have a high number of visits, but the sales rate is low.

What is meant by direct and indirect? 

Suppose you have an educational website about success in the entrance exam, and sometimes you publish a series of articles to cheer up the entrance exams, which is well received by your writings, and Best Organic Traffic Services To Buy Online and you can have an average of 1,000 organic website traffic a day. Now, if you set up a section on your site called Online Counseling so that users have to pay a fee for the consultation, then you will earn money directly from your visit. We're not going to go into detail on what you need to do to get more users to sign up for the consultation and pay the fee. This was just one example.

Another way is to set up a new online store site, such as a series of books and things needed for mining, and then encourage users with marketing tricks and placing your store ad on that popular site. To enter the store and buy. This is an indirect method.

Here are some ideas for those who own High Quality, Targeted Website Traffic:

• Create a sales section for related products (experience has proven to me that this method is extremely responsive)

• Create a non-free consultation section on your website.

• Create an online training section on the subject of your website.

• Selling content in the specialized field of your website. For example, your site is a specialized educational site in the field of composition. You can get money from users to access all articles, which can be considered due to the large number of users.

• Insert ads related to the subject of your website. There are many people who want to advertise on your site and pay for it no matter what, you just have to show yourself to them. (Of course, the subject of advertising is very broad)

• Advertising business and self. A business that is physical and has nothing to do with your website. Please read the descriptions for third-party websites at the bottom of this page.

• Posts or promotional articles. Suppose you have a popular website for skin and health. Now, a cosmetics distribution company is asking you to publish a promotional article in your site within a certain period of time and name it; Of course, the cost of these ads that you pay depends on the popularity of your site.

• Specialized Q&A Associations in the specialized field related to your website that members must pay a fee to enter this section and ask specialized questions.

• Job search ads. Suppose your website is in the field of medical equipment repair training, and your visitors are mostly repairmen working in this field. Now a reputable company intends to hire a professional for its repair department, so you are offered to put a link to the job advertisement on your site for a certain period of time at a certain cost that is paid to you, so that the company achieves its goal and Attract professional forces.

• Sell ​​or rent pages. Just a while ago, I designed a website whose owner rented some of its pages, and it happened to be a surprise. The website was mentioned in the field of marketing, and after the arrival of a large number of marketing consultants, they rented some pages of this site to put their advertisements and resumes in it, and of course, this would be very useful for them because of the increased effort to visit. And they didn't have issues like that anymore.

• Hold conferences, classes or workshops. For example, your website is active in the field of psychology, place an ad on the top of the site and write in it to hold workshops to increase self-confidence. If you set a fee of 50,000 tomans for each person, for example, suppose that if 30 people attend these classes and these classes are held several times a week, the income can be significant.

Remember not to limit yourself to what I have mentioned below and remember that there are 1,000 ideas and ways to earn money for each person in the world through the Internet. Buy social traffic in your effort is to find one of these 1000 unique ways of thinking and thinking.

Now suppose you find the idea, either directly or indirectly. Now there will be a discussion about increasing the conversion rate (if you don't know what the conversion rate is, please go back to the top of this page and read the article again) and you should try a little to increase this rate and increase revenue. Wash.

Trying to increase the conversion rate is the same as trying to make more money: if you come up with something out of the ordinary, then they have to re-think their position. Now enter the discussion of increasing the conversion rate. Please read the article on increasing conversion rates in online stores to learn how to increase this rate.

The third type: I will give you an explanation of the third type with an example. I remember a few years ago when I was working for a company, I designed a website for a furniture production unit. After a while, they opened a large store on one of the busiest streets. The owner of this product had a child who sometimes posted a series of interesting and useful articles about home decoration on their site. One day, when I checked the site's statistics, I saw that there are about 3,000 unique visitors and 5,000 daily visits. We immediately contacted the production owner, whom I had previously designed the website for, and he said that his son was posting new content on the site every day (for three years, of course), and I suggested that he increase the number of visitors to the site. Selling furniture in your store helped. I remember exactly when he asked in surprise, "Is such a thing possible?" They didn't even know about it.

However, I started to make a series of changes to the website and did the process for them, which I will explain below. What I did on this site. A month later, they announced that they would sell furniture daily in their store after making changes. It's exactly doubled, and many customers have said that we've found your address on your website, and now we're going to buy it from your store.

Marketing strategies

Here are some of the things I did on the furniture production site:

• Add a newsletter section to a section of the site that was in front of the user's eyes on all pages. In this way, many users became members of the newsletter, and we could send them emails in the future with newsletters, including advertisements for the latest furniture.

• Add high quality and accurate images of all furniture, both new and old, on the website.

• Add detailed descriptions of all furniture on the website.

• Add a very nice and attractive ad at the top of the site to start the great sale.

• Create a lottery section on the website that gives winners an 80% discount on furniture purchases.

• Create a special discount section for those who are members of the site.

Setting up a Q&A section so that users could ask their questions about furniture. Of course, answering users on the website by the staff of that furniture store was great. (Their cooperation was very good, and they saw the result of this growth in their own collection. Everyone was happy and satisfied that this satisfaction will undoubtedly lead to extraordinary growth and development.)

Designing an incredibly attractive landing page.

Launching a section called Replacing Old Furniture with New. In this section, the user sent pictures of the furniture with the help of the website, and the store manager informed them of the cost of replacement, which certainly led to the purchase due to the seller's experience in attracting customers and marketing. Launch a section called Advice on the layout of home decor and furniture on the website.